Lacoste
Paris - France
Date of Engagement: 2009
Sector:
Technology
Ubequity is acting for Devanlay SA, a worldwide licensor of Lacoste apparel, to define its e-commerce strategy, global positioning, and selection of technical and creative partners. Alongside the Boston Consulting Group, Ubequity supports Devanlay's global internet strategy to become one of the leading-edge luxury and fashion e-commerce platforms in the world.